The NHL and the PR Battle of 2012

http://www.theglobeandmail.com/sports/hockey/globe-on-hockey/nhl-readies-shared-sacrifice-pr-pitch-to-fans/article4613910/

By tonight, Frank Luntz will be a household name to hockey fans.

The original Deadspin article is here:
http://deadspin.com/5951872/inside-a-secret-nhl-focus-group-how-a-top-gop-strategist-is-helping-hockey-owners-craft-their-lockout-propaganda

 
Forever1940 is the nom de plume of Eric Hornick, statistician on Islander home telecasts since January 21, 1982. Visit my blog: NYISkinny.com and follow me on Twitter @ehornick